The article at IGN says:

This 150-seat movie theater will be the main attraction within a multi-boutique commercial building called The J-Pop Center (for Japanese Pop culture) that will also house a bookstore, cafe and several hip fashion boutiques originated in Tokyo. The complex will be a popular destination for the local Bay Area community as well as tourists to experience the kawaii or "cute and cool" J-Pop culture, which has become increasingly popular across North America in the wake of the momentum behind anime and manga.

So far so good, but:

"VIZ Pictures is committed to delivering a bright and positive message about Japanese pop culture and bringing some of the best examples to a mainstream audience," says Seiji Horibuchi, President and CEO of VIZ Pictures. "The launch of the J-Pop Center will be the focal point of our mission and offer tourists an exotic, fun and fresh look at what is hip in Japan. The theater will introduce some of the most entertaining Japanese movies, many of which are based on popular novels, manga, and anime, as well as help to establish J-Pop as an exciting new movie category with domestic audiences."

Looks like lovers of anime are going to be shafted, at least initially. I suppose we always can outvote paleo-orientophiles with our money if we get serious about it, so stay tuned.

The article is not talking about it, but this theater is a continuation of efforts to save the decaying commercial heart of the SF Japantown, and follows upon the purchase of the mall by Vivre Hospitality.