According to John, we're officially in the phase of idol anime when every talentless hack rushes in, as Wake Up, Girls! was announced.

I think we've seen something like that that in mecha, both in Super Robot and Real Robot. For each of RahXephon and 08th MS Team there's a bunch of whatever other titles that left dubious or controversial impression. Since nuggets are rare, the genre becomes forever tainted. I know a guy who swears to high heaven from ever watching a "mecha" title, while liking Vandread and Nadesico: the titles that broke through self-censorship before it was fully formed. It may be just the place where idol anime is going with yamakans of the world swelling up the ranks of its creators.

The step after the rush and expansion one is going to be them becoming desperate and turning up the "Nasty" knob, hoping that Madoka pops out. But instead they get School Days.