Otou and sales numbers

Shameful Otaku Secret:

What if, amidst all the baiting and switching, R1 is actually their [Kadokawa's] potential target? Author seems to think the numbers tell a disheartening story for that theory, but that’s not really a surprise. The sales of the first Haruhi series over here were nothing like the fansub-watching internet fandom naively imagined they would be.

Unfortunately, I don't remember what the fandom imagined back then, precisely. The real numbers were healthy, for an anime.

As for R1 being a target, there's no doubt about it actually. Chairman Kadokawa has gone on record with his international inclinations. They invested in DreamWorks a few years back, for instance.

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