In the newest installment of the storied "gone mad" series, S.D.Shamsel drops this pearl:

With shows like Hidamari Sketch, K-On!, and Lucky Star, even if they are designed to appeal to a moe audience and have shameless promotion sewn directly into their very souls, [...]

I suspect that he groped around in a rhethoric fervor and grabbed... the above. But man, the shameless promotion being the soul of Hidamari is a concept that makes the little Big N to cry.